Proven Law Firm Growth Strategies: How to Attract New Clients Online

Growing a law firm can get extremely difficult, whether you’re starting out or you simply want to scale and increase revenue. There’s a lot to consider for your law firm business to evolve to where you want it to be. For example, you’ll need to offer better services than your competitors, acquire new clients, and focus on the business side of the firm. 

To achieve all this, you need to ensure your law firm has an online presence which includes a website, an effective content marketing strategy, and social media engagement. Let’s dig deeper and uncover how you can use these proven ways to attract more clients online and grow your law firm business.

Build a Professional Website

Any law firm whether big or small, brand new or old needs to create a strong online presence that showcases their expertise. Besides, a website also enables clients to reach your firm any time during the day or night so you won’t worry about losing clients after work hours. 

For example, clients looking for answers late at night can find them on your website without going through a salesperson or talking with you directly. It acts as a self-help tool. Additionally, JurisPage professionally designed WordPress website is fully optimized and responsive and attracts more clients with an SEO-optimized search. 

Such a professional website will also have custom forms to collect contacts, reporting, analytics to measure your business performance, and unlimited website pages. Professionals design these pages to ensure they create the best first impression and increase trust and credibility so you don’t lose customers to competitors.

Create a Landing Page Portfolio

For your law firm to grow, you need prospects visiting your website and eventually becoming clients. That’s why only having a good-looking website is not enough. You also need landing pages that speak directly to ideal prospects and convert them to customers. 

That’s where quality landing pages that are SEO optimized come in. They make your law practice visible online. They also have your contact details and critical information that enables online visitors to decide whether to hire you or not. 

If your landing page is designed properly, it can help you stand out and increase the number of clients seeking your services which increases revenue. It’s an effective content marketing strategy that lets you reach about 74%  of online users who visit law firm websites.

Increase Engagement on Social Media

People including your prospective clients hang out on social media and reaching them there can help increase your client base. Identify the social media that your potential clients hang out like Facebook, Twitter, or Instagram, and start engaging them there with relevant content. Focus on the social platform that drives the most traffic and share news or short-form information with links to your website. 

Followers who find your content valuable will click the link to your website for more information. If they find what they’re looking for they’ll hire your services. You’ll be able to increase the quality of traffic that converts to your website.

Conclusion

Many people look for what they need online before making a hiring decision. A website is one of the critical tools you need to showcase your services and testimonials that create trust and loyalty. It also makes clients and prospects take you seriously since they can see reviews from other clients.